We’re here again to delve into the neuroscience underpinning human connection. Today, let’s explore the neurophysiological basis of emotional contagion in videos. What makes us feel what others feel, even through a screen when watching a YouTube video?
Emotional contagion refers to the subconscious synchronization of emotions between individuals, facilitated by complex neural processes. Emotions are not merely personal experiences; they also serve as social signals that can be transmitted neurologically. And as we know, emotions are indeed contagious. We instinctively mimic the feelings of others, especially when they are visually expressed.
This phenomenon is driven by the activity of mirror neurons, located in the premotor cortex and inferior parietal lobule. These neurons simulate what we call “observed emotional states.” First identified in primates, mirror neurons lie at the core of emotional contagion and resonance.
When patients watch a video of a calm and empathetic doctor—one who conveys genuine care and compassion—their neural circuits mirror these emotions. This mirroring induces a sense of reassurance, making patients more likely to experience these feelings themselves.
In healthcare, this presents a powerful opportunity to leverage video content to build trust and foster psychological comfort in patients, ultimately enhancing their receptivity to care.
– Written by your host Hala Ali
The Visionary with Hala Ali Podcast 