In this day and age, two major trends are emerging — and they sit at opposite ends of the spectrum. We’ve moved past the .com era (if you’re old enough, you’ll remember it!) and have fully embraced the rise of digital and social media. By 2024, these platforms are no longer trends—they’ve become an integral part of daily life.
Now, we’re witnessing the rise of artificial intelligence, with all its automation, practicality, and efficiency. But alongside this progress comes a sense of detachment —an almost impersonal, non-human quality that leaves many of us longing for genuine connection. Who needs a coach when AI can provide answers to almost any question?
With each passing month, AI evolves exponentially, adapting and solving its own challenges with minimal human involvement. It’s no wonder we’re both fascinated and a little apprehensive about its rapid growth.
While AI reshapes the world with its precision, there’s another trend gaining momentum: the human need for connection. As AI becomes more prevalent, we increasingly crave authentic, person-to-person interaction. In our texting culture, phone calls are now considered intrusive — reserved only for emergencies. Yet, at our core, we remain deeply human. We grieve, love, and connect in ways that technology cannot replicate.
Our brains, after all, are ancient organs, hardwired to value emotional and social bonds. The more AI progresses, the more we gravitate toward experiences that feel tangible — whether it’s hiking in nature, gathering with like-minded communities, or enjoying a conversation over coffee.
That’s why podcasts and in-person video interviews are on the rise. Even global creators like Steven Bartlett travel to other continents to capture authentic, face-to-face exchanges, rather than resorting to remote interviews.
We’re drawn to people — their voices, expressions, and unique quirks. Storytelling remains a timeless art because it speaks to our humanity. Ironically, AI’s perfection can sometimes feel alienating; we relate better to flaws and imperfections. Even something as consistent and upbeat as ChatGPT can leave us yearning for a genuine debate or conversation!
For health professionals, the same principle applies. You can invest heavily in digital marketing, SEO, and social media — but the most impactful tool for building trust is video. Neuroscience backs this up, and in this space, we delve into topics like mirror neurons, emotional contagion, and the psychology of visual credibility. We’ll also explore the parasocial interaction theory, the mere exposure effect, and the power of patient education through video content.
Video enables patients to see the real you—the expert who is approachable and compassionate. Through authentic conversations, patients feel connected and release oxytocin, fostering a sense of trust and familiarity. This is what we call the trust equation. In the post-digital, AI-driven era, video offers a unique way to combine cutting-edge technology with the warmth of human connection.
– Written by your host Hala Ali
The Visionary with Hala Ali Podcast 